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The chic but affordable jewellery brands you need on your radar

From £25 to £250, the perfect pieces for treating your loved one... or yourself

Daisy London's AW19 Stacked collection
Daisy London's AW19 Stacked collection / Daisy London

Finding super cool, good quality jewellery in the £50-£250 price range used to be a challenge.

Yet now, thanks to a host of new 'demi-fine' and 'contemporary' brands filling the awkward gap between a Topshop choker and Chanel pearls, we are positively spoilt for choice.

Whether you're treating yourself or a friend, or looking for something for the special lady in your life, you really can't go too far wrong with something from one of these brands.

Tada & Toy

Tada & Toy

Prices: from £30 - £350 

From playful ear cuffs to statement hoops & tiny stacking studs, Tada & Toy is a London based demi-fine jewellery studio specialising in really excellent earrings. Founded by best friends Tans & Victoria, the brand does affordable, high quality pieces that are perfect for layering and donates 5 per cent of sales to animal conservation charity The Aspinall Foundation. 

People. Fashion. Power. Delivered weekly.

Astrid & Miyu

Prices: from £29 - £115

Connie Nam founded Astrid & Miyu from her flat in Notting Hill in 2012 after struggling to find contemporary jewellery at affordable prices. All designed in house in the brand’s London studios, Astrid & Miyu specialise in dainty yet stackable pieces – check out their Vintage collection for some gold-plated loveliness. Their five Instagrammable stores across London also do ear piercing, welded bracelets and tattoos. 

Daisy London

Daisy London

Prices: £19-£250

Londoner and founder Ruth Bewsey dreamt up Daisy London in 2009 on Portobello Road. Fast forward ten years and the brand has developed something of a cult following. Following its wildly successful first collaboration with influencer Estee LaLonde, the second 28-piece collection, Goddess, is full of very now chunky gold necklaces, signet rings and sculptural hoop earrings. This is jewellery to be stacked, layered and worn every day.

Edge of Ember

Edge of Ember

Prices: from £35 for small stud earrings, to £175 for a statement necklace. Prices for the solid gold collection go up to £235.

Didn’t manage to get your hands on one of Celine’s initial pendants? Sustainable jewellery brand Edge of Ember have the perfect alternative.

Founded by ex-financier Lynette Ong Gladstone in 2014, Edge of Ember aims to deliver quality, well-designed jewellery while empowering the communities that make it.

Designed in by an all-female team in London and then made in artisanal workshops and small scale factories across Asia (all of which have ethical practices), the brand’s been worn by everyone from Lady Gaga to Ellie Goulding.

Stocked in Harvey Nichols and on


Missoma SS18 / Missoma

Prices: From £19- £215.

British brand Missoma creates perfect jewellery for your everyday wardrobe. Their delicate, distinctive pieces combine semi-precious gemstones with zircon pavé set in 18ct gold vermeil to give a refined but playful feel.

Their pieces are designed to be worn alone or layered, and interchangeable studs, pendants and charms allow you to make them your own.

They have also created three wildly popular collections in partnership with lifestyle influencer Lucy Williams, the second of which is inspired by a trip to Rome.

Shop it in Harvey Nichols, Selfridges, Fenwick and Fortnum & Mason, or online here.

Monica Vinader

Tess Ward in Monica Vinader / Monica Vinader

Prices: From £35.

British jewellery designer Monica Vinader's eponymous brand shot to fame soon after it launched in 2008 thanks to the widespread popularity of her Fiji bracelets. The grown-up take on friendship bracelets were a sellout hit, and remain the brand’s bestselling style today.

This is the go-to brand for instantly wearable, contemporary pieces to style, stack and personalise with engraving.

Visit one of her boutiques in Chelsea, Mayfair and Canary Wharf; or shop it online here.

Maria Black

Maria Black

Prices: £40-£300

Copenhagen-born Maria Black founded her eponymous jewellery brand in 2010. She creates two lines: one’s fine jewellery in 14 carat white and yellow gold that ranges from around £125 - £465, and the other, her fashion collection, is gold plated silver and ranges from around £40 - £300. Designed at her Copenhagen HQ and produced in Thailand and India, Black’s designs are art-inspired shapes inset with precious metals and pearls. And they’re really rather lovely.

Stocked on Net-a-Porter and in Liberty, Selfridges, Harvey Nichols and Boutique 1.

Stellar 79

Stellar 79

Prices: £45 to £395

Created by sisters Natasha and Sheena, East London-based demi-fine jewellery brand Stellar 79 makes affordable gold vermeil jewellery influenced by the Trinidadian and Mauritian Indian heritage of its founders. All the jewellery is designed by the sisters in London and hand-made in Jaipur using ethically sourced gemstones and recyclable packaging, and 10 per cent of the sale of each of the ‘Stellar Studs’ will be donated to charity Educate Girls.



Prices: From £40 - £180

Launched in 2018 by friends Damasia and Philippine, Daphine draws on inspiration from the archives of fashion and art history – and the impressive closet of co-founder Philippine’s Parisian grandmother to create bold, sculptural bling. Believing that luxury shouldn’t come at unnecessary cost, Daphine is committed to transparent pricing and sustainable production. All pieces are handmade by artisans in the brand’s Jaipur atelier using recycled brass.

The £65 gold-plated Oli ring, the design of which was based on a classic dome design Damasia’s mother had in the 90s, has exploded on the ‘gram, and is a sure-fire way to give your look a fashion insider spin.


Soru jewellery

Prices: starting at £65, up to £480

Created by two half English-Sicilian sisters, Francesca Kelly and Marianna Doyle, Soru means 'sisters' in Sicilian. All pieces have a touch of Italian flair (the Siciliana collection is our particular favourite) and can be worn everyday or for a special occasion - they also have a dedicated bridal section on their site.

Worn by the likes of Kate Middleton, Chiara Ferragni and Rita Ora, the brand has a strong celebrity following but the price point means the demi-fine pieces are affordable.

All ethically handmade in Italy or Turkey, Soru is available at Selfridges, Harrods, Fenwicks and Harvey Nichols.

By Alona

By Alona / By Alona

Prices: £50- £350

London based jewellery designer Alona Shelemy, the daughter of a fine jeweller, draws on her European and Middle Eastern heritage as inspiration for her effortlessly cool designs. Using gold filled, sterling silver or 18k gold plated metals, she reimagines ancient treasures of the Mediterranean to create chunky, cool-girl jewels. It’s all made in London and 10% of the proceeds of each order go to Ocean Conservation charities.

Shop it online here.

Ottoman Hands

Ottoman Hands / Ottoman Hands

Prices: from £16 - £75.

Deniz Gurdal , who started out selling her jewellery on Portobello Road back in 2009, designs jewellery inspired by the ancient Ottoman Empire.

Each piece is handmade from 21 ct gold-plated brass and set by hand with semi-precious stones by master jewellers in their workshop in Istanbul.

Available to buy in Topshop Oxford Circus, The British Museum, The National Gallery and The V&A. Or shop online here.

Theodora Warre

Theodora Warre

Prices: from £50 to £1950

If you’re into moons, stars and talismanic references of all kinds, Theodora Warre is the jewellery designer for you.  The great-granddaughter of former crown jeweller Harry Garrard, Warre specialises in eclectic semi-precious pieces with a bohemian vibe.

Passionate about preserving traditional craftsmanship and supporting local communities, Warre works with a small team of artisans in Jaipur to create each piece. All of the stones and materials she uses are conflict-free, and she ensures the craftsmen she works with are paid a fair wage.

Pink Piglet

Pink Piglet

Prices: £100- £180

Inspired by her travels to India, Pink Piglet founder Millie Carr makes bold, colourful crystal earrings from gemstones sourced ethically in India, which are cut and polished by Indian craftsmen. With a belief that crystals heal the soul, each of the big, bold styles holds mood-altering properties to cure and uplift. Oh and they look pretty cool too.

Alex Monroe

Alex Monroe SS18 / Alex Monroe

Prices: From £70 for a simple pendant, up to £700 for the more serious stuff.

Alex Monroe celebrated its 30th anniversary in 2017, making the British brand one of the more established in this category.

All the jewellery is nature-inspired, designed by Alex and his team and handmade in England. This year marks the 10th birthday of the iconic bumble bee necklace, a piece which propelled the brand into the forefront of fashion in 2008 and remains its bestseller today.

The brand has a boutique in London Bridge below Alex’s workshop, or you can shop it online here.

Ania Haie

Ania Haie

Prices: from £15 to £100

Launched in 2018, Ania Haie is a London-based jewellery brand focussing on fashionable, trend-led jewellery at an affordable price. Available exclusively on, the brand has mastered delicate jewellery which can be styled, stacked and layered as you please.

Made from gold plated and rose gold plated sterling silver, Ania Haie’s designs are perfect for layering and stacking.

Shop it here

Charlotte Valkeniers

Charlotte Valkeniers

Prices: from £70 - £550.

Charlotte Valkeniers launched her eponymous jewellery label in 2014, having graduated from the MA Fashion Artefact programme at London College of Fashion in London.

Her minimalist pieces, which she designs in her London studio, are all made of Sterling Silver or 18ct Gold Plated Sterling Silver and often have added Swarovski Crystals.

Shop online here.


Otiumberg / otiumberg

Prices: start at £25.

Founded in 2014 by sisters Christie and Rosanna Wollenberg, who have backgrounds in fashion (Burberry and Louis Vuitton) and art, Otiumberg's sterling silver and gold-plated designs.are fashion-forward and incredibly wearable.

The wallet-friendly prices don't hurt either.

Shop online here.