In a post-Covid era where budgets are tighter and we are all thinking more about the environment, avoiding an expensive wear-once wedding dress makes an awful lot of sense.
Not only does hiring your Big Day dress mean you’re promoting circularity in fashion, but also means you avoid dry cleaning and storage costs, and that eternal conundrum of how the hell you’ll customise the big white ballgown in order to ever wear it again.
Carrie Johnson’s decision to rent her Christos Costarellos gown from rental platform My Wardrobe HQ this weekend has already given the bridal hire industry a major boost, with rental platofrm HURR reporting a 268 per cent surge in bridal rentals since the weekend.
Read on for the best wedding dress rental sites, and scroll the gallery above for an edit of some of the coolest dresses currently available for hire.
The brands: Cecilie Bahnsen, The Line By K, Sister Jane, Rotate, Materiel Tbilisi
USP: Rotaro isn’t a peer-to-peer rental service – so you’re not loaning from someone else’s wardrobe but rather from the brand’s edit of designer labels and cult favourites. This allows for multiple sizes, medical-grade cleaning, next day delivery and a Try-On at Home service whereby renters can choose two dresses and return the one they don’t wear.
Prices: From Sister Jane which starts at £15 for 4 days up to Cecilie Bahnsen which starts at £69 for 4 days
The brands: Charlie Brear, Vampire’s Wife, Alighieri, Sleeper, Aje, Racil
The USP: HURR has a pop-up in Selfridges where you can try before you rent. If you’re renting online, there's also a "100 per cent no-fit guarantee" – if a dress isn't quite right, send it back free of charge.
The prices: From £27 for a dress for 4 days.
The brands: Cecilie Bahnsen, Armani, Staud, Ganni, Rejina Pyo and The Vampire's Wife .
The USP: It’s a strictly peer-to-peer model, meaning meaning you can follow other lenders’ accounts, including celebrities. Look out for your favourite star’s wedding dress going live.
The prices: From £12 a day.
My Wardrobe HQ
The brands: Monique LHuillier, Marquesa, Ines di Santo, Lela Rose, Amanda Wakeley
The USP: MyWardrobe HQ has an in-house bridal specialist available to book for a £150 consultation fee. Try on up to four dress options before making your selection, then reserve a dress for a week, to avoid the stress of a fast turnaround. Plus, you might be able to get your hands on Carrie’s dress.
The prices: From £11 to £208 per day.
The brands: Oui The Label, Charlie Brear, Pronovias, BERTA, ASOS
The USP: Home try-on is available on request and they’ll also do minor (reversible) alterations if something needs tweaking.
The prices: £75 per day.