Kim Jones knows his way around a sell-out sneaker.
Earlier this week, the designer at the helm of menswear at Dior and newly appointed artistic director at Fendi womenswear dropped the latest iteration of his long-term collaboration with Nike in the form of a lime-green infused Air Max 95.
Jones has been teaming up with the sports behemoth since 2016 on limited-edition runs of its cult sneakers on drops so covetable that resell for around £30,000 or 150 times their RRP.
Now, for the first time, Jones is joining forces with Converse (which is owned by Nike) on a run of the Chuck 70 high-tops minimalistic hues of ivory and black. "The design approach for the shoe was very straight forward — taking a very classic shoe and then almost encasing it in something to protect it," says Jones.
The result is a contemporary take on the traditional silhouette with play on shape and texture that puts functionality and ease in styling at the forefront.
Joining the duo of trainers is a quartet of equally as covetable streetwear-ready garms: a water-resistant parka, a terry cotton sweatshirt, a pair of cargo pants, and a t-shirt with subtle branded detailing.
It would appear that Converse is on somewhat of a role with its starry collaborations. The 112-year-old brand has confirmed that 2021 will see Converse join forces with Telfar Clemens, Comme des Garçons Play, Off-White and Tyler, The Creator, among many others.
Converse x Kim Jones will be available from April 8 2021 at Converse.com with prices ranging from £40 to £230.