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RESELLFRIDGES: Selfridges opens pre-loved outdoor clothing pop-up

Looking for a vintage Patagonia or a rare North Face ‘Nuptse’ jacket? The Great Outdoors pop-up has you covered, says Chloe Street

By
13 Apr 2021

If there’s one thing most of us will be leaving lockdown with, it’s a newfound (or reignited) love of the great outdoors.

And whether you plan to keep up the hiking habit post lockdown, or intend on spending the majority of the next few weeks glued to a pub bench, some good quality boots and a big warm puffer jacket will both be excellent investments – particularly given the intermittent snow.

Opening its doors for the first time in months today, Selfridges Oxford Street has launched a pre-loved outdoor clothing pop-up that’s well worth a visit.

RESELLFRIDGES, the permanent in-store and online resale offer that Selfridges launched in 2020 as part of its transformational sustainability initiative Project Earth, is located in the Designer Studio on the third floor. Within it, today opens The Great Outdoors pop-up which brings together a roster of vintage and secondhand specialists, among them Dukes Cupboard, Trading Desk and Beyond Retro, each of whom has curated exciting edits inspired by the great outdoors.

People. Fashion. Power. Delivered weekly.

There’s everything the fashion conscious explorer might need: from vintage Pantagonia and The North Face, to patchworked pre-loved Carhartt worker jackets and Supreme water bottles.

Through Project Earth, Selfridges is committed to embedding circularity into the business with new services across Repair, Rental and Resale models that saw it launch an Oxfam pop-up and a partnership with dress rental platform HURR last year.