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Shop London beauty: All the independent skincare, hair and makeup brands taking part

See the beauty, grooming, wellness and health brand offering exclusive discounts during the small business event

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13 April 2021

he Evening Standard is back with the second iteration of its hugely popular Shop London campaign to support small, lesser-known and independent businesses across the UK.

This time around, it’s bigger and better than ever with a week-long discount celebration. There are 170 brands across fashion, homeware, food and drink and of course, beauty who have offered exclusive codes so you can find your new skincare, makeup or hair heroes at a fraction of the price.

There is something for everyone, whether you want to give your lockdown locks some TLC or pamper yourself with skincare goodies. Rediscover makeup with the latest lipstick launches or finally find that perfect foundation shade. Give your routine eco-credentials with a whole host of labels putting sustainability at the forefront.

Alongside discounts, there will also be a whole host of workshops, activities and events for you to get involved in. Find out more here.

Afro Hair & Skin Co - Offer: 15% Discount Code: SHOPLDN15

To meet the needs of afro hair textures, this award-winning beauty and wellness label uses only organic, natural ingredients that have been locally-sourced for your healthiest locks yet. The effective products tackle common hair care concerns, while the brand also offers a nourishing line-up of face and body-boosting masks, oils and bars that can be used by anyone in need of a little pick-me-up.

Beautifect - Offer: 10% Discount Code: ESSHOPS

For the most seamless makeup application - no matter where you are - this is a game-changing device. The luxury makeup case from Beautifect comes complete with hi-tech lighting so you don’t need to be tied down to a dressing table or bathroom mirror. It provides storage, a light, a mirror and a surface all rolled into one.

By Sarah London - Offer: 20% Discount Code: ESSHOPS

Organic, cruelty-free and vegan skincare label By Sarah was created by the eponymous founder taking inspiration from her sister Lauren’s recovery from leukaemia. The brand is designed to demystify and simplify the skincare process. All the products come complete with the entire ingredient list on the front label. They are formulated through a mix of plant-oil blends with multi-tasking, efficacious ingredients to support skin, while minimising your routine.

Chämpo - Offer: 15% Discount Code: ESSHOPS

Taking inspiration from the founder’s Indian heritage, British haircare brand Chämpo takes a holistic approach to your hair care with Ayurvedic principles. Pronounced shar-pour, the name comes from the Sanskrit origin of ‘shampoo’. Using active botanicals combined with trichology, you can find the products to best suit your concerns; Vata for hydrating, Pitta for volumising, and Kapha for balancing. The formulas are vegan, sulphate free, cruelty-free, synthetic-free and are created with 98 per cent naturally derived ingredients.

Cosmetics a la Carte - Offer: 20% Discount Code: ESSHOPS

Find the perfect shade to suit your skin tone at Cosmetics a la Carte. The London-born  boutique retailer was founded by Lynne Sanders, a British pioneer female cosmetic scientist and creates bespoke, blendable formulations to suit your tone and concern. There are 40 ready-to-wear shades of foundations in a range of textures as well as customisable versions.

DAME - Offer: 15% Discount Code: ESSHOPS

Here to revolutionise your visit from Aunt Flo, you should be adding Dame’s range of sustainable period products to your basket. The brand behind the world’s first reusable tampon applicator has also turned their hand to reusable pads to cut plastic pollution from our monthly cycles with constructions that are both kind-to-skin and to the planet.

Electric - Offer: 20% Discount Code: ESSHOP20

After the best part of year away from our favourite salons, our hair could use some TLC. Electric is on hand to do just that with its efficacious range of hard-working formulas for both consumers and professionals. Sustainability is of the greatest importance to the brand where the ingredients and materials are sourced personally and locally whether it’s chalk from Brighton cliffs or rose extracts from farms in Sussex. The chic packaging has a retro feel and is entirely recyclable, while the aerosols are carbon neutral. In-store, the London salon has a dispenser to refill your shampoo or conditioner.

Emolyne - Offer: 30% Discount Code: ESSHOPS

Offering 30 shades of red and nude nail varnishes, lipsticks and lipliners, Emolyne has something to suit most skin tones. The British brand names all its colours after African cities offering a brief moment of escapism that we love. Vegan and cruelty free.

eSalon - Offer: 40% Discount Code: ESSHOPS

Online hair colour specialist is pioneering an at-home colour revolution. You may have tried your hand at tinting your own hair during lockdown to little success but eSalon will change this with its demi-permanent kits that have everything you need to colour and protect your locks. The colour is professional-grade with 0 per cent ammonia and takes around 24 washes to fade.

Dermatology M - Offer: 15% Discount Code: ESSHOPS

Taking natural ingredients often found in Traditional Chinese Medicine with a scientific twist, Dermatology M offers powerful products formulated by renowned dermatologist Mazin Al-Khafaji who is also an authority on Chinese Medicine. The line-up has been carefully curated over 30 years to care for skin with remarkable results particularly for those with conditions like rosacea, eczema, psoriasis and acne.

Dr Lipp - Offer: 20% Discount Code: ESSHOPS

Containing just one effective and entirely natural ingredient, it is no surprised that nursing mothers everywhere fell for Dr Lipp. The debut product, the nipple balm, took the beauty world by storm with consumers using it all over their bodies. The multi-tasking product contains medical grade lanolin and that alone and was succeeded by an ever-growing range - all of which are multi-use, natural and contain a maximum of 10 ingredients.

Earthly Matters - Offer: 10% Discount Code: EARTH

With sustainability at the forefront, Earthly Matters is a zero-waste refill shop at 5 Newburgh Street in Carnaby to top you up when your beauty regime runs low. Bring your empties and fill up with the extensive range of organic, hypoallergenic, and environmentally-friendly products that extends to groceries, supplements, toiletries and a range of snacks. Head in store as soon as the shop opens.

Faceittea - Offer: 15% Discount Code: ESSHOPS

New on the skincare scene, Faceittea has already started making waves with its compostable facial cleansing pads that are made from tea that has been hand-picked by monks at a monastery in the Carpathian Mountains. For the rest of the line-up is vegan, organic and cruelty-free product and includes cleansing kits, clay masks and a whole host of other tools.

Floral Street - Offer: 20% Discount Code: ESSHOPS

British fragrance house Floral Street uses the power of flowers for modern interpretations of traditional aromas. The award-winning range is made up of the likes of London Poppy, Wild Vanilla Orchid and our personal favourite, Neon Rose. There’s also discovery sets and vouchers to attend the brand’s scent school. All fragrances contain responsibly sourced, PETA-certified ingredients and are housed in biodegradable and recyclable pulp cartons that can be repurposed for the likes of jewellery or as a seed tray for a herb garden.

Hair Vitalics - Offer: 10% Discount Code: ESSHOPS

The experts over at the UK’s leading hair clinic, The Belgravia Centre in London, have developed the targeted supplements on offer at Hair Vitalics. They are made up of a scientifically-formulated blend of vitamins, minerals, amino acids and botanicals with the likes of biotin, zinc and selenium to encourage healthy hair growth and give your locks the nourishment it needs from the inside out.

HIGHR - Offer: 20% Discount Code: ESSHOPS

HIGHR crafts its pigmented range of lipsticks using 100 per cent solar energy. What’s more, the packaging is low waste, the production is carbon neutral and the formulations are eco-clean, vegan, cruelty-free and PETA certified. They are £22 each and there are five shades available.

Hollywood Browzer Beauty- Offer: 20% Discount Code: ESSHOPS

With the firm belief that hair removal should be pain-free, The Hollywood Browzer was born. The specialised tool works through a process of dermaplaning A.K.A removing unwanted hair and dead skin in order to achieve a flawless complexion ahead of makeup application. The multi-functional product helps to shape eyebrows and defuzz the face and body and does so while exfoliating. The process should not hurt and doesn’t cause redness or irritation.

Brushes By Joy Adenuga- Offer: 15% Discount Code: ESSHOPS

For makeup brushes that work harder for you, Joy Adenuga’s multi-use iterations have you covered. The professional makeup artist and beauty expert’s five-part set are custom designed to be high quality and functional. They are crafted with premium grade synthetic hair that is cruelty-free and vegan. The angled heads allow for accurate application at all skill levels.

KANKAN - Offer: 15% Discount Code: ESSHOPS

For a more sustainable overhaul of your beauty practices, KANKAN is a great place to start. The ethos of the brand is to reduce waste with refillable products that still feel as luxurious as you’d expect. The personal care products come in cans that are infinitely recyclable and remove single-use plastics from the equation.

Mauli Rituals - Offer: 20% Discount Code: ESSHOPS

Mauli Rituals takes its inspiration from ancient Indian Ayurvedic rituals with a very modern and British twist. The London-based brand was founded by husband and wife duo Anita and Bittu to put self-care and wellbeing at the forefront. The range extends to skincare, haircare and our personal favourites, the soothing pillow mists.

Medeau - Offer: 20% Discount Code: ESSHOPS

Find your new signature scent with British perfume house Medeau that has made it their mission to clean up the fragrance industry. The luxury label places equal importance on safety as well as quality where the entire range is vegan (PETA/Leaping Bunny certified) and makes use of synthetic, lab-made alternatives to protect vulnerable natural species and ensure they do no harm to the environment. The perfumes are all completely clear as the brand forgos harmful dyes that can be toxic.

MONTAMONTA - Offer: 20% Discount Code: ESSHOPS

Science-driven natural skincare label MONTAMONTA takes waste raw materials as well as locally sourced ingredients and combines them to create powerhouse products. Espresso grounds are packed with antioxidants and are repurposed into the label’s sage and coffee body scrub. The beeswax comes from London HoneyCo sourced from hives in pockets around the capital including on the roof of the Tate Modern and Fortnum & Mason.

Neighbourhood Botanicals - Offer: 15% Discount Code: ESSHOPS

Each and every product from the Neighbourhood Botanicals range has been thought up and created in East London by founder Micaela Nisbet. The hero products are made through by cold-pressing raw plants for oils to maximise the nutrients and thus, skin-boosting effects. The ingredients are UK-based and sourced, while the formulas are all natural, made with ECO-CERT ingredients and are both cruelty free and vegan. The packaging is also recyclable but keep your empties as the brand is working on a refill scheme.

No Knot Co - Offer: 15% Discount Code: ESSHOPS

Black-owned hair care brand No Knot Co offers an extensive range of tools and accessories designed specifically to help you care for waves, fros, kinks and curls. Tame, detangle and enhance your natural texture with hard-working products like slick brush, silk pillowcases and scrunchies that will do the job without causing further harm. Check out the brand’s Lilac Dream collection where you’ll find the bestselling products in a pretty purple hue.

Oh Mumma - Offer: 15% Discount Code: ESSHOPS

Who doesn’t love getting post? Well Oh Mumma has got a treat for you with its beauty and lifestyle boxes delivered straight to your door as part of its subscription service. Designed for the modern mum, they are packed with self-care goodies from brands like Nails Inc, Benefit Cosmetics and Living Proof as well as lesser-known brands like This is Faace, Neu Oil and Nursem. The boxes start at £28 and are always worth at least £60. They have recently launched a Hospital Bag Box and have other boxes suitable for different stages of pregnancy. You can also build your own.

Olivanna - Offer: 10% Discount Code: ES10

Both a skincare and wellness brand, Olivanna was founded by Janine Summers to make luxury, natural products part of your routine. The range is made up of high-tech botanical actives and British-found ingredients that take inspiration from the four seasons. Heroes include the Rosewater & Chamomile Cream Cleanser and Bakuchiol-based offering (a natural alternative to retinol).

Organic Apoteke - Offer: 20% Discount Code: ESSHOPS

Combine a grandmother’s spiritual wisdom and ayurvedic training with a granddaughter’s meticulous medical research and you get Organic Apoteke. The natural, science-baked products are simple, pure and effective with clinically-proven results. From the buttermilk cleanser to rejuvenating face cream, all the products are organic, vegan and cruelty-free. The packaging is also constructed entirely from recyclable materials with recyclable and biodegradable inks. Another brand to save your empties as refillable options are coming in autumn 2021.

Ruby Hammer - Offer: 15% Discount Code: ESSHOPS

With over 25 years in the businesses under her belt, Ruby Hammer has become one of the most established makeup artists around. Her eponymous label leans on her expertise to form a beauty line made up of brushes and liners designed to streamline the application process.

Saltee - Offer: 25% Discount Code: ESSHOPS

Foreign travel may be off the cards for the foreseeable but Saltee has got you sorted for all your staycation needs. It offers a range of products that put a premium twist on the often exhausting travel experience with luxury sun care and sanitising hand gel that are undeniable essentials. the need to indulge. The products are housed in responsibly sourcing packaging and tend to be multi-use, saving precious bag space.

Scientia - Offer: 15% Discount Code: ES15

Science and nature come together to form some seriously powerhouse products from Scientia. Each formula has been thoughtfully designed and formulated in the UK with radiance boosting ingredients that are cruelty-free, Vegan Society-approved and are housed in sustainable glass and FSC certified packaging printed on with soy ink.

Seekology - Offer: 10% Discount Code: ESSHOPS

After working as a Beauty Buyer for John Lewis, Rebecca Saunders set up Seekology in order to give smaller and lesser-known beauty and wellbeing labels a platform. From yoga and pilates accessory label Aromalates, to eco-luxury African wellness brand A Complexion Company, discover your new favourite brands with the huge range on offer.

Skin & Tonic - Offer: 20% Discount Code: ESSHOPS

Founded in Hackney Wick, Skin & Tonic is an ethical skincare and wellbeing brand with products targeted not only for your skin but also your body and mind. The formulations are results-led and made from only natural and organic ingredients that have been responsibly-sourced and are cruelty-free. The packaging will stand pride of place on your shelfie. Hero products include the Calm Balm (£13), Be Soothed Rose Mist (£18) and Fresh Face Exfoliating Water (£18).

Sister&Co - Offer: 15% (excluding bundles) Discount Code: ESSHOPS

Luxury products without the luxury price tag, Sister & Co aims to democratise the bath and body category for a pampering experience for less than £18. The impressive formulas are now offered in sprayed glass and aluminium gasings that are refillable. There are bath oils, candles and more available. £1 from every sale goes to Solace Women’s Aid.

Slow Ageing Essentials - Offer: 15% Discount Code: LONDON15

The botanical-powered products from Slow Ageing Essentials are designed to do what is says on the tin. The natural skincare brand uses pure essential oils to give you that glow-from-within radiance. The co-founder, Margot Lieber, is a yoga teacher and Ayurvedic medicine practitioner who believes that these oils can aid in bringing both the mind and body into harmonious balance.

Spectrum - Offer: 20% Discount Code: ESSHOPS

If you’ve not yet heard of Spectrum brushes, prepare for an education. The brand is beloved for its vegan, cruelty free and premium brushes that put a fun twist on the beauty application staple. From collaborations with Katie Jane Hughes, to Mean Girls-inspired sets, they’re pretty, playful and super practical. What’s not to love?

Squish Beauty - Offer: 15% Discount Code: ESSHOPS

Model, author, body-positive activist and founder of Squish Beauty Charli Howard wants to change our relationship with our skin with her playful products. The vegan range is made up of adorable acne stickers in the shape of flowers or under-eye mask to resemble cherries that are certainly Insta-worthy, while also treating your skin to the powerhouse ingredients.

The Cheeky Panda - Offer: 20% Discount Code: ESSHOPS

Swap everyday essentials for eco-friendly alternatives. From bamboo toilet roll to biodegradable baby and face wipes, The Cheeky Panda is on hand to make your beauty practises far more environmentally-friendly. Buy in singles or in bulk.

Wildsmith Skin - Offer: 20% Discount Code: shoplondon20

Science-baked natural skincare label Wildsmith was born out of the luxury hotel, Heckfield Place in Hampshire. The self-titled ‘radical botany’ uses plant bioactives, botanicals and mineral extracts - harnessing the power of nature for clinically proven results. Look out for the brand’s latest launch - a chemical and physical exfoliant - the Dual-Action Exfoliating Treatment (£55) with brightening fruit extracts and crushed cherry stone.


FaceGym - Offer: 20% Discount Code: shoplondon20

A facial like no other, FaceGym gives your complexion a transformation with non-invasive sculpting techniques on key areas like the eyes, cheeks or jaw line. The results speak for themselves but if you don’t believe us, try the brand’s free virtual workshop as part of our Shop London line-up on Saturday, April 17 at 6pm.

Fe Hair and Beauty - Offer: 15% Discount Code: FE-ES21

Boutique salon Fe offers a pampering experience as soon as you step through the door. The extensive treatment menu is filled with hair, beauty, makeup and facial treatments. These include the Yuko permanent hair straightening, Olaplex, Hair Botox and many more specialised options.

Lacquered & Stripped - Offer: 20% Discount Code: L&SES21

It’s been a tough time for beauty professionals everywhere so we want to help by supporting salons like Lacquered & Stripped. The eco-conscience establishment offers practises that are both kind to the planet and the customer. Sustainability is at the forefront with low-energy lighting, water-saving practises, recyclable towels, and vegan products. Head there for your hair, nails, waxing, brows and lashes needs.

Secret Spa - Offer: £20 off first booking Discount Code: ESSHOPS

Life may be returning to some semblance of normal but for those unable or unwilling to head to their favourite salons, Secret Spa will bring the treatments to you. Your pampering need not suffer as there’s a whole host of luxurious options, from nails to massages available in the comfort of your own home.

Skin Science Clinic - Offer: 5% on hydrafacial or laser treatments Discount Code: SKINSCIENCE21

Founded in 2018, the Skin Science Clinic has become the aesthetic and dermatological centre of the West End. Dr Adil Sarwar takes a holistic approach to ensure you have all the information you need before committing. The clinic offers an extensive range of tweakments; baby botox, botox, fillers, facials, laser hair removal and peels.

Mens Grooming

The Other Saint - Offer: 15% Discount Code: ESSHOPS

The growing demand in the grooming market has given rise to a whole host of new-gen brands - case in point, The Other Saint. The British skincare label is made up of vegan-friendly exfoliators, masks, moisturisers and eye products to solve common skincare concerns. The brand believes that having good skin shouldn’t harm the environment and so, there is no unnecessary packaging and all the pots are biodegradable, crafted from renewable FSC-certified wood and plant material designed to resemble ceramic.

MÜHLE - Offer: 20% Discount Code: ShopLondon

After a long lockdown, Carnaby-based MÜHLE should be on your radar for your grooming needs. Haircuts, wet shaves or skincare - the brand does it all as well as offering a selection of elegant shaving essentials including sets, premium razors, brushes, holders and more.

Mr Vanguard - Offer: 20% Discount Code: ESSHOPS

If you’re looking for a scent to stand out from the crowd, may we introduce you to Mr Vanguard, an award-winning, British fragrance brand for men. The scents are understated yet addictive with real staying power and are made exclusively in the UK.

Natural Barber Co. - Offer: was: £16.95, now: £10 Discount Code: ES10

Don’t think we’ve forgotten about you gentleman out there. Natural Barber Co is here to put a luxury twist on your haircare with its all-natural, sustainable wax brand, made in Britain. It comes in a retro-style packaging that is sustainable, while the formula itself is clean without any synthetic fragrances or nasty ingredients.

Health & Fitness

The Fore - Offer: 15% off 5 class packs on purchases made until 31st May Discount Code: ESSHOPS

The Kings Cross-based studio is a fitness centre, a co-working area and plays host to wellness treatment spa rooms with massages, acupuncture and other alternative therapies on offer to target each area of health; physical, emotional, social and intellectual. The classes will help you build on your strength, speed, endurance and mobility whilst shielding the body from injury. They are 45-minute class long and combine strength, conditioning and metabolic conditioning with just three pieces of self-powered equipment; RIP Trainer, TRX and Skillmill.

The Eye Place - Offer: 20% Discount Code: ESSHOPS

With London locations in Belsize Park, Spitalfields, Fleet Street and Fitzrovia, The Eye Place is putting a high tech twist on your classic opticians with a premium level of eye care using the most cutting edge technology on the market. Your eye test will never be the same again.