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Shop London: the fabulous local florists in ES’s campaign

Flower markets have always been a vital part of London, flourishing in every corner of this great place we call home

Shop London Florists
By @brimfulofashah
04 December 2020

rom New Covent Garden Market near Vauxhall and gorgeous Kew Garden, to culty Columbia Road on the other side of the city, London is a place that adores her blooms.

Florists have been hit hard by the pandemic, especially independent businesses who rely on passing trade, corporate contracts and events like weddings and funerals for business.

That’s why Evening Standard has launched Shop London, a campaign to boost the business and support local businesses.And, among the artisan vendors and small batch producers, you will find a coterie of fabulous florists.  

From bountiful bouquets to resplendent Christmas wreaths, there are plenty of petal purveyors to swoon over.  

Here’s the best of the bunch.

My Lady Garden Christmas Centrepiece

Blow your bubble out of the water with this OTT Christmas centrepiece from the superbly named florist, My Lady Garden. The statement design mixes traditional festive foliage like ilex berries, roses and pine with exotic anthuriums and anemones. It’s edgy, it’s cool, it’s made in East London. We love.

My Lady Garden

Stems Wilder Bleached Ruscus

Dried flowers are really taking off, and alongside wreaths and fresh arrangements, Stems Wilder’s dried bloom offering is something to behold. This bunch of white bleached ruscus comes in a set of five stems and will last way longer than a normal bunch.  

With a sustainable approach to floristry, Stems Wilder has removed any non-biodegradable plastic wrappings and foam blocks from its creations. The brand also opts for local growers, and seasonal flowers and uses them to create unconventional arrangements.

Stems Wilder

Bloom East Classic Greens Luxury Wreath

With Christmas knocking it's time to dress our homes up for the festive period. What better way to show off your Christmas spirit than with an expertly made wreath, crafted from lush green winter foliage. From Bloom East where all wreaths are made on a 100 per cent biodegradable moss base. Simple but oh-so stunning.

Bloom East

Blume Bunch - Florist's Choice

There’s nothing like a fresh bunch of fleurs to brighten the place up. This arrangement comes from Blume Studio, a shop that sells all sorts of pretty things - candles, stationery and flowers, both dried and fresh. The Florist’s Choice is made with flowers plucked straight from the market and arranged with an expert eye.  


Fiona Fleur Elle Woods

Offering online workshops, Christmas wreaths and an array of dried florals, ex-PR Fiona Fleur is flourishing in her new creative pursuit. Specialising in the art of dried flowers - which are robust, last a lot longer and go perfect with the rattan interiors trend - prices start from just £13 for a charmingly named Moonbeam Snowflake creation. We like the Elle Woods bunch best: just like Legally Blonde’s protagonist, she’s a head-turner.

Fiona Fleur